Blue Cross Blue SHield of Alabama Sponsorships

I was responsible for creating a handful of new Blue Cross Blue Shield print ads with the team at LUCKIE. Blue Cross typically uses these ads as a part of their sponsorships and provides these ads if any other departments have a need for an awareness specific ad. Blue Cross also wanted these to tie into The One Thing campaign we were running for them from a language and imagery standpoint. Outside of that, the best part to this project comes in with the sports related print ads. I had full creative freedom...within reason. Lets dig in.