Regions Bank : 2024 Riding Forward Campaign

This campaign marks the 13th year of the Regions Riding Forward Scholarship Essay campaign. Through this campaign, Regions is celebrating diversity and promoting inclusion by empowering future leaders to further their education. For the past several years, applications have been steadily decreasing. We were given an opportunity to reframe the scholarship contest by expanding it to extend beyond Black History Month. While we have tied the contest to Black History Month historically, we revamped it to launch during BHM but expand it to other audiences, and further communicate Regions’ commitment to diversity, equity, inclusion and education.